The visual identity I developed to support PwC's positioning as "A community of solvers" is built upon overlapping rectangles, representing the layering and interaction of the firm's wide pool of human leadership and technology, illustrating the collaboration and integration that is at the core of their business reinvention strategy.
I carried the theme over into the booth construction itself with neon lights and juxtaposing physical substrates — concrete, glossy acrylic, and wood veneers, creating a cohesive brand experience from virtual to environmental.
Welcome desk and networking bar
Immersive theater
I developed storyboards and art directed motion graphics to bring the visual identity to life in the booth's immersive theater, which allowed the presenter to step into their presentation, fully encompassing them from floor to ceiling. These were also presented on the booth's many displays to highlight our primary business objectives, facilitate conversation and build an audience.
Social and digital templates were developed to allow marketers to efficiently create and deploy integrated posts for a variety of platforms, both before and during the live event.
Booth design, production and motion graphics animation: Bray Leino Events
