In collaboration with Bray Leino, we developed this two-level booth to not only showcase the campaign and PwC, but also highlight the message of our theme sponsorship. I collaborated closely with our creative partners to ensure materials and surfaces aligned with our brand, and that the visuals and content came to life through the environment and on large scale animation and motion graphics and lighting installation.
The top level of the booth included a VIP meeting area and AI lounge café with a virtual barista to take beverage orders. I completely reskinned the UI of the ordering app to align with our campaign and brand.
Interface design for AI barista beverage ordering.
AI lounge and VIP meeting area.
Marketing extended from OOO advertising in airports and publications in Barcelona, but also included a robust social media template package which allowed our marketers to create strong branded content on the fly during the event.
Slide presentation template.
