Our approach to the visual identity was based on the concept of strength and transparency. The slab motif used throughout the materials evokes literal towering structures, the base of leadership, and transparency was used as the foundation for the entire experience. We used actual scaffolding — like you would find on the streets of New York — to erect large scale structures in our venues, juxtaposing the raw structure with polished furnishings, and letting everyone see exactly how we are doing things, literally.
Scaffolding environment spans over 200ft in length.
Custom designed bookshelves.
Lounge spaces.
Hanging banners
Multimedia environment.
Multimedia environment.
The attendee experience included branded products, apparel and environmental applications throughout the venues.
We collaborated with our production vendors to build custom stage backdrops for our speakers, and a lively environment for the attendees attending the keynote talks from top leaders from various industries.
Stage design
Stage design
Stage design
I art directed animations and built a motion toolkit for our various vendors who were able to use them for developing video content on a variety of subjects which were deployed online and in sessions at virtual and in-person events.
Welcome wayfinding
Integrated branding
Social media templates were developed, allowing marketers and designers to quickly create and deploy high quality digital graphics. A strong photo library was collected and used across all materials.
