To highlight and celebrate the culture of creativity embodied in this office, located in the iconic "IBM Building" in downtown Chicago, I developed a set of abstract, one-color, line-work illustrations to represent significant and historical innovations from Chicago, including the Ferris Wheel, the elevator, and the Elevated train network. These illustrations were used, along with copy we developed, throughout the marketing and environment, creating a cohesive brand experience.
Ferris wheel
Elevator
Transit map
We developed copy to complement the theme, highlight the client, and make sense in the environment itself.
