PwC's theme at MWC Barcelona, "Turning data into action," inspired the art direction, where we sourced thrill seeking action video and overlaid our content and design. We applied this campaign to digital and print marketing, and integrated it into the company's branded booth with multi-screen video motion graphics and surface treatments throughout. This environment attracted a large audience and was host to several presentations and talks.
To bring the campaign to life, we sourced fast-paced clips of daredevils and athletes in their element, and used that as a vehicle for the data points that highlighted PwC as a company at the cutting edge of business.
In addition to branding the booth with surface and motion graphics, I designed custom drum lighting fixtures that were hung in the booth and throughout our branded environments, including the VIP lounge sponsorship space, just out side the main GSMA theater, where PwC provided the featured keynote.
Furniture, décor and privacy graphics were all developed to enhance the space and bring the PwC brand to life at our multiple brand touchpoints throughout the event.
Booth design and architects: Bray Leino Events
